Whitman County Library
be the community’s #1 resource for information,
recreation, and discovery
be the heart of the community; an information and social
on popular materials that are timely, in high-demand and
come in a variety of formats.
for lifelong learning, supporting programs and materials
that enable our customers to learn and grow throughout their
point to information and community referral.
Target or Niche markets:
Ages 0-3 not in organized care
Ages 0-3 in daycare, preschool, organized settings
Ages 3-6 in daycare, preschool, organized settings
Grades K-6 in school setting
Ages 6-12 in home-school setting
Grades 6-8 in school setting
Ages 12-14 in home-school setting
Latchkey children and after-school unsupervised
Grades 9-12 in school setting
Ages 15-18 in home-school setting
Grade school parents
Middle school parents
High school parents
Home school parents
Special needs, assisted living, nursing home settings
Convenience shoppers/non-traditional users
Homebound or rurally isolated resident
Target audience is widely spread, in 13 communities and rurally
Local business people
Programs and Services:
service 24/7 via the website, 13 conveniently located
branches, toll-free phone, 7 days per week in Colfax (Main)
materials in many formats including books, movies, audio
books, compact discs, large-print, etc.
and computer access in all 13 locations. Wireless access and
a Gates computer lab in Colfax.
staff offering highest quality customer service
available by request, direct mailing if desired
summer programs for all ages
children’s programs, including babies, toddlers, school
age, after school, and online
service and occasional programming in Malden
children’s programs to preschools, child care facilities
programs including computer programming
to nursing homes, assisted living and retirement communities
resource center coordinator, materials, and programming
and events for parents such as new baby packets, classes,
products and services such as on-line catalog and
requesting, direct mailing, online databases, 24-hour
projects or programs participating with schools, groups or
Marketing and promotional strategies and
Marketing Coordinator oversees system-wide marketing plan.
Submits monthly columns to newspapers, assist staff with all
library promotions and news releases, posters, fliers, etc.
Besides local outlets, looks for opportunities to market the
library at a statewide, regional and national levels. Seeks
funding or opportunity for paid advertising whenever
possible through the Library Friends, Foundation, grants and
cooperative efforts. Responsible for staff training in
marketing and promotion.
newsletter will be mailed to every household in the WCL
district highlighting programs, services, staff, Friends and
Foundation. (2 times per year)
every opportunity, utilize the website as a marketing tool.
year, the library director will visit each of our 13 branch
communities and Malden to attend city council meetings,
community club presentations, visit with business leaders or
other local efforts. At that time publicity will center on
the visit, using the opportunity to promote library programs
Library Board of Trustees will hold its monthly meeting
outside of the Main Branch (Colfax) a minimum of 4 times per
year, with publicity accompanying the meeting location and
local officials invited.
staff will visit each school district with the following
programming for secondary grades with Teen Summer Reading
promotion, online research and library resources, and
Bridges vocational training. For primary grades online
research, Book Bear book-talks, TV-Free Challenge, Library
card sign up and summer reading promotion.
and local promotion of Summer Reading promotion, programming
and incentives to all ages, baby through teen.
train staff, Board members, and Friends of the Library on
successful promotion and marketing through in-house and
outside training opportunities.
Staff are required to sign photo waivers and agree to use
their name and image in an effort to promote the library.
All staff members are encouraged to take and submit many
photos for this purpose.
managers required to promote their programs, services and
locations in at least one press release per month contacting
a variety of free sources including newspapers, newsletters,
water bills, etc.
possible, WCL purchases advertising in each town’s
community calendar to list library phone numbers and other
pertinent contact information.
heads encouraged to promote their programs and services via
press releases, posters, fliers, invitations, and other
staff and locations encouraged (and paid) to participate and
help with community events, groups, Fairs, etc.
programs and speaking engagements that outline library
products and services. These include book-talks, library
presentations, and website and research programs to the
with area schools for programs targeting teachers and
lists of donors and circulate these wherever possible as
related to the library, the Friends and the Foundation.
a list of real library success stories and valuable
statistics to be used liberally for marketing, publications,
with and utilize the Friends of WCL and WCL Foundation in
all promotional opportunities.
boards, Posters on public bulletin boards and take home
fliers will be used for library promotion.
thank you notes whenever any item, service or money is
donated in all WCL locations.
participate in events at a state and national themes,
marketing campaigns, and events. Relate information back to
the local community through news releases, etc.
with politicians at all levels for the benefit of the
library and our customers. Frequently invite politicians and
dignitaries to the library to educate them about WCL.
Utilize these events as promotional opportunities.
stress the library’s hardworking and frugal operation.
Focus upon the ongoing need for donations and financial
support of programs and services
survey target audiences as a tool for assessing needs and
customer satisfaction while educating the public about our
programs and services.
possible, outreach efforts will take place in the Library
van, with the logo serving as advertising.
possible, Whitman County Library’s mascot, The Book Bear
will be a part of promotional events, parades, school
our press and those who promote our events. Whenever
possible express appreciation toward the importance of their
library coverage and thank them regularly for the fine
community service they perform.
Specific Marketing Goals:
student in the Whitman County Library District will possess
a library card and use it regularly.
at library programs will rise each year.
to the Whitman County Library, Friends of Whitman County
Library, and WCL Foundation will increase each year.
will increase library support and awareness for our library
at all levels through our marketing strategies. Results will
be measured through positive election results, contributions
to the Library, Friends, Foundation, number of library cards
issued and used, and library use statistics.
a library user or not, every citizen within the Whitman
County Rural Library District will love WCL, they will
understand the services we provide and they will support the
you have any questions, please
Kirkpatrick, Director, email
S Main Street
397-4366 or toll-free 1-877-733-3375